Compare two Polaroid advertisements

When looking at advertisements 1 and 2, the differences are quite substantial, especially considering they were both advertising for the same product and are both composed of a picture of a Polaroid camera and a text underneath it. Whilst comparing the two pictures we noticed that the first advertisement is from 1956 and the second advertisement is from the 21st century. One thing that struck us immediately when comparing and contrasting the two advertisements is the main focus. While the modern one focuses on the Polaroid camera itself and shows nothing but the product, the older one chooses to feature on a gentleman on a lively street who is looking at a Polaroid camera in a shop window. In addition to this, the texts are very different as well. From analyzing advertisement 2 it is clear to see an explicit reference to the NSA scandal in 2013, the issue of privacy and how this official government organization was spying on basically the entire world. It appeals to everybody’s wish to maintain their human right to keep their private life private by saying that this fantastic Polaroid camera leaves your photos to you and nobody but you, unless you want to share them. However, advertisement 2 does not really tell you to buy the camera. It only implies that it might be favorable if you bought it. The older advertisement, on the other hand, describes the actual process of purchasing the magnificent new camera. It actually tells you to purchase the product by saying “go ahead...get it!”. These substantial differences in message can be explained by the fact that the 1950s were a period of wealth and economic growth. People had money and were eager to spend it. In conclusion we can say that these two Polaroid advertisements are very distinct indeed, even though it does not seem that way at the first glance.

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